The ultimate guide to sport event management and marketing

by Stedman Graham

From the Olympics and the Super Bowl to school sport events, from the Kemper Golf Tournament to the local 5K fun run, from civic bowling championships to charity tennis matches, all successful sport events, whatever their size or budget, have one thing in common: an effective marketing and management strategy. Sport event management and marketing is one of the fastest growing career fields in America. With resources, reputation, and image at stake, corporations, schools, and other sport event organizations now rely on professionals skilled in key business areas - finance, hospitality, risk management, sales, marketing, communication, and team leadership - to help them design, plan, and manage a profitable, memorable sport event that runs smoothly from start to finish. The Ultimate Guide to Sport Event Management and Marketing contains the most important information you need to know about this exploding field, from designing an event to planning an integrated marketing campaign to negot