The surprising solution

by Bruce Piasecki

"Bruce Piasecki's underlying theme in The Surprising Solution—that business can and will lead our society into this new and better world—is right on target. In this new frontier, sustainability and innovation are inextricably linked and are the only two guarantors of long-term corporate success and profitability."Vance D. Bell | Chairman and CEO, Shaw Industries Group, Inc.The world today is more swift, more severe... and has never been more full of opportunity.The rapid wave of change is sweeping outdated strategies away quicker than ever before, but those who can get in front of this wave will achieve untold success and customer loyalty. And the solution for how to get in front of this wave is as inspiring as it is surprising.The Surprising Solution describes the revolution in business in which the corporations that can best address environmental and social issues by creating superior products will thrive and profit in this new world. Discover how to take hold of this vital new force