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by James S. Sagner
"The spectacular corporate triumphs and tragedies of the past ten years point to one indisputable fact: the rules have changed. Financial managers who want to succeed in a complex, global economy must reconsider conventional wisdom and adopt an entirely new set of guiding principles. Challenging twelve traditional finance concepts, James Sagner delivers a compelling vision of the future of financial management in The Real World of Finance: 12 Lessons for the 21st Century."--BOOK JACKET.
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Seth Godin
United States. Dept. of the Treasury
