The new rules of marketing

by Frederick Newell

In The New Rules of Marketing, Newell uses his decades of marketing experience to define how marketers can flourish this year, next year and far into the 21st Century. His new book details how, because of new technologies and practices, marketers can now listen carefully to each customer or customer segment, then design their marketing plans based on these invaluable findings. In this exciting and challenging new arena, Newell explores 5 important consumer trends that will impact the marketing scene well beyond the year 2000; how Baby Boomers' have changed the rules, and how you can expect their children to behave; the new rules of marketing, and how they make it easy for you to profitably use customer analyses and database reports; the 3 basic laws of database marketing, and which one carries proven predictive power; and 4 legendary case histories ... and the time-honored lessons you can discover from each.