The most effective organization in the U.S

by Robert A. Watson

The book about not just business but the meaning of life ... a guide for being the best at what you do and doing it with a sense of purpose that connects with something larger than yourself ...For many people, The Salvation Army is most visible between Thanksgiving and Christmas. That's when its officers, soldiers and volunteers, in the ubiquitous Kettle Campaign, make music and collect money for good works. Few realize, however, that the Army is much, much more than this one effort and is in fact a powerhouse of an organization. None other than Peter Drucker called it "the most effective organization in the U.S." Not the most effective nonprofit, but "the most effective organization." Quite a compliment from the world's most preeminent management thinker, especially when you consider that he is comparing The Salvation Army to world-class corporations like General Electric, IBM and Johnson &Johnson. Now, Robert Watson, the Army's recently retired national commander, is ready to share t