The fund raiser's guide to the Internet

by Michael W. Johnston

This practical, nontechnical guide to fundraising on the Internet, written by an Internet veteran who's designed scores of successful money-making sites, describes not only how to set up an attention getting Web site, but also how to make a Web site as well as any credit card transaction entirely secure. The Fund Raiser's Guide to the Internet takes the novice Web site creator from the basics of writing on the electronic tablet to tips on creating an effective reply device, complete with information on designing a premium gift array, made with exhilarating graphics.