
by Michael E. Gerber
E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical workWith The E-Myth Physician, bestselling author Michael Gerber focuses on the business of being a physician, rather than the work of it. He reveals a radical mind-set that will free physicians from the tyranny of the unprofitable, unproductive, perpetual routine -- juggling patients, hiring, firing, doing everything that needs to get done.The E-Myth Physician will teach you how to:Implement the ingenious turn-key system, a means of creating a business model that produces consistent, predictable resultsRecognize, understand, and manage the four factors of money -- income, profit, flow, and equity -- and understand the impact of each on your practiceTransform your practice and your people while enabling your business to

A. David Silver

Guy Standing
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