The E-factor

by Joel Makower

The E-Factor presents a powerful, positive, and pragmatic approach to corporate America's single greatest challenge for the coming century: improving the environment along with the bottom line. It embraces two notions central to the world's cleanest companies: reducing waste and maximizing resources. Joel Makower, author of the bestselling Green Consumer, shows how companies that do these two things can be more competitive and profitable over the long run. Makower. Describes the six Es central to the most successful corporate environmental initiatives. Economics, Enforcement, Empowerment, Education, Efficiency and Excellence. He shows that integrating some or all of these factors into everyday decision making can enhance a company's profile, productivity, and profits. Included are portraits of successful environmental programs at dozens of companies that are making a difference, including Ace Hardware, American Airlines, AT & T. Boeing, Church and Dwight, Dow Chemical, Eastman Kodak, E