The Change Makers

by Maury Klein

"Entrepreneurs, even more than inventors, are essential to American business. While inventors produce ideas, entrepreneurs get things done, build the markets, and make the ideas a reality. For over a century, we have lionized and demonized them: the robber barons, the industrial statesmen, the tech revolutionaries. But what creative talents do the legendary American entrepreneurs share, and what can you learn from them about business success?". "Maury Klein analyzes how innovators from Andrew Carnegie to Bill Gates triumphed over perennial challenges in planning and strategy, production, operations, staffing, and sales - and transformed entire industries. Klein reveals the artistry and archetype of successful entrepreneurialism, comparing the retailing acumen of J. C. Penney and Wal-Mart's Sam Walton, the organizational ingenuity of Standard Oil's John D. Rockefeller and Intel's Robert Noyce, the imaginative marketing of General Motors' Alfred Sloan and McDonald's Ray Kroc. He explores