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The Art of Innovation

Name: The Art of Innovation
Author: Tom Kelley

by Tom Kelley

Business

2001

The story of the origin and design process of IDEO, a design company in San Jose, CA. Shares examples of innovation from both IDEO and such companies as REI, Pike Place Market, and Nike.

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The Art of Innovation

Community tags

Readers also liked

The business of America

Getting Started in Six Sigma (Getting Started)

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Sports marketing

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Essentials of health care marketing

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