Strategy, structure, and performance of MNCs in China

by Yadong Luo

"China is the largest emerging market in the world yet Western MNCs have invested significantly less in China than have their Asian MNC counterparts. Luo systematically compares Western and Asian investment strategies and their performance in China and draws lessons that Western corporations must heed. He compares Western and Asian MNCs on their respective economic rationales, cultural proximity, strategies behavior, investment structure, business determinants, and performance. He also reviews foreign direct investment in China over two decades, outlines the economic environment facing MNCs today, delineates new policies that affect foreign investment and operations, and discusses China's entry into the World Trade Organization and impact on MNCs everywhere. The result is an expert and lucid analysis of international investment and the China market, particularly for upper level executives, analysts studying emerging markets, and scholars specializing in international politics and busin