Starting up

by David E. Rye

You've just made one of the most dramatic decisions of your life. After being "downsized" out of your executive-level position, you've decided to leave the corporate world for good and start your own company. Your mission: find a business venture under $250,000 that will replace your lost corporate income and provide for your retirement. If you succeed, your new startup could emerge as a huge success where you would stand to gain more job satisfaction than you've ever experienced in your working life. If you fail, your limited personal funds will be exhausted and you may have to go back to a dreaded corporate job - at a fraction of your former pay. Here's the book that challenges your savvy, your judgment, and your nerve. You'll hammer out the sequence of tough decisions that an entrepreneur must make - and face the often unforeseen consequences that each choice triggers. As you assume control of your new company, you meet clients, customers, and business associates who are determined