Rosso on fund raising

by Henry A. Rosso

For most of his forty-six-year career, Henry Rosso has worked to enhance and advance the work and lives of professional fund raisers the world over. In this book, Rosso shares his wisdom and insight on the essential ingredients of fund raising success, including leadership, stewardship, the art of asking, building relationships, and more - all in a refreshing writing style that makes fund raising human and friendly. Rosso identifies the five essential steps in fund raising - analysis, planning, execution, control, and evaluation - and illustrates how each works in real life. Using numerous real-life examples and case studies, he offers advice on crisis planning, evaluating fund raising programs, the "language" of fund raising, and more. And in amusing detail, he describes some of the mistakes made over his long career and the valuable lessons learned from them.