by McDonald, Malcolm
"In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare Them, How to Use Them, into the twenty-first century, including new material on key growth areas such as key account management and electronic marketing." "In this text, one of the world's leading marketing educators takes the reader through the whole process of marketing planning - from the initial assessment of a company's business plan, to the steps necessary to ensure a company achieves its profit targets."--BOOK JACKET.
Lawrence E. Harrison
Guy Standing
Indie authors send us advance copies. We match them to readers by genre. You get the book free, the author gets an honest review.
