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Market segmentation by McDonald, Malcolm - Knosit

Cover of Market segmentation by McDonald, Malcolm

Market segmentation

by McDonald, Malcolm

BusinessNon-Fiction

1995

McDonald and Dunbar are the leading author team in this areaSegmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-busines...

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