by McDonald, Malcolm
Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. this book covers the essentials of marketing planning and the strategic marketing process.
Ronald L. Bond
Rosabeth Moss Kanter
Indie authors send us advance copies. We match them to readers by genre. You get the book free, the author gets an honest review.
