Jalebi management

by Shombit Sengupta

Jalebi Management is a provocative, out-of-the-box management book written through the window of critical social observation by international top management strategy consultant, Shombit Sengupta. This tantalizing read is for the ambitious global manager who wants to innovate and make it big in this increasingly complex world. How can the jalebi, which represents the sweet desire of over a billion people in India, orchestrate global business? Sengupta demonstrates that the succulent jalebi represents the uniqueness of particular cultures, a uniqueness that global businesses need to understand for complete success. Interspersed with far-sighted observations and anecdotes, and spiced with humor, this book provides novel and appetizing management techniques at a time when developed countries are looking towards India and China for their market expansion and outsourcing requirements. From the fermented dough of social, cultural and historical gleanings, combined with over thirty years of ma