by James Brian Quinn
"In this penetrating study of how knowledge based services and technology are revolutionizing the economy and every corporate strategy, James Brian Quinn argues that the successful companies of the 90s - whether in manufacturing or services - will derive their competitive edge not from ephemerally superior products but from a deep understanding of a few highly developed knowledge and service based "core competencies." Rarely will owning the largest raw materials resource, manufacturing plants, equipment bases, or integrated facilities provide a maintainable competitive edge for major companies. Such physical properties are too easily cloned or bypassed." "From now on, Quinn documents, intelligent enterprises will derive sustainable advantage from knowledge and service based activities that leverage intellectual assets. They will increase value through technological sophistication, better knowledge bases, more creative customer responsiveness, and the unsurpassed management of human and
Ronald L. Bond
Rosabeth Moss Kanter
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