by John L. Bowman
The author provides a straightforward overview of the business of selling commercial property, including coverage of the four main specialty areas -- retail, office, industrial, and investment -- as well as crossovers and emerging specialties. Rather than pumping a "get rich quick" approach to selling, the author shows brokers that they don't have to sacrifice integrity and ethics to remain competitive and deal oriented.
A. David Silver
Rosabeth Moss Kanter
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