How to start and run your own advertising agency

by Allan Krieff

An A-Z guide for starting and running your own advertising agency (or nearly any business enterprise). Written in an easy-to-use, step-by-step format that walks you through every stage of the process. The book is filled with hands-on information plus sample ads, client contracts, financial statements, legal forms as well as special checklists and work sheets... everything a start-up firm needs to grow into a profitable business.