Global gold

by Ruth Stanat

Here is the complete, one-stop guide for executives who are doing business globally, or researching such moves. You will learn which countries and regions offer the highest potential for your products and services; who has succeeded and failed in these countries, and why; whether your company has taken the seven essential steps that ensure global success; how to measure the expense of entering a new market against sales potential; how to evaluate markets from the standpoint of politics and marketing as well as economics; what each country's deep-seated cultural factors are - and how to navigate the do's and don'ts; how to proceed when you're asked for bribes; how to protect your copyrights and patents abroad; when strategic alliances make sense, and when they're poison; and where to find knowledgeable local advisors who can objectively review your company's expansion plans before major investments are made.