Finding the Sweet Spot

by Dave Pollard

I‘ve spent most of my professional life helping entrepreneurs succeed. After I’d worked with over a hundred, I began to notice something special about a small number of them. Their people smiled all the time. They loved their work. They didn’t work especially hard. Their customers loved them, so much that they rarely had to do any marketing — word of mouth was enough. They were partnerships of equals, working together, with no ‘boss’. They had few or no debts, and were beholden to no one. They were connected to, responsive to, and responsible to, their people, customers and the communities in which they worked. They were environmentally sustainable and economically resilient, not vulnerable to vagaries of the market or economy. They had created the kind of workplaces that made you say “Boy! I’d love to work in a place like that!” So I studied them, to try to find what made them special, different from all the rest. I found they had mostly done six things differently from all other entr