by Petru Lucian Curșeu
"Strategic choices made by entrepreneurs have major consequences for SME performance. This book explores the factors that influence entrepreneurial strategic decisions using a cognitive theoretical framework." "The proposed model, based on a dual processing approach, integrates motivation, emotions and information processing modes and is tested in several empirical studies. The results show the model's potential for furthering interesting research agendas in entrepreneurial cognition research. The book is an exploration of entrepreneurial cognition with both theoretical and methodological contributions to this field of research."--Jacket.
Lawrence E. Harrison
Rosabeth Moss Kanter
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