Down to business

by Clara Villarosac

A bulletproof, step-by-step plan for turning your business brainstorm into a money-making reality At age fifty-two , after years of working her way up the corporate ladder, Clara Villarosa found herself out of a job. But she didn't let that get her down. Instead, she put her gifts to the test and started her own business, which became one of the country's best-known independent specialty bookstores—The Hue-Man Bookstore. Now, twenty years and two successful stores later, Clara is a highly sought-after business coach and expert in the industry.Down to Business expands on Villarosa's proven "First 10 Steps to Entrepreneurship for Women" to offer women everywhere a targeted plan to help them launch the small business of their dreams. This book includes advice on:How to develop realistic business ideas by researching the industryAnalyzing a competitor's marketing approach and attracting your ideal customer Accumulating the start-up funds you need, from recruiting investors to using loans w