Dan Janal's Guide to Marketing on the Internet

by Daniel S. Janal

"In clear, nontechnical terms, Janal delivers online marketing strategies and techniques guaranteed to increase profits, cut costs, and add customer value - no matter what the size of your company or your marketing budget. Replete with countless, proven examples, he describes how companies are profiting from online marketing. Janal shows you how to: conduct market research online, sell to consumers and business-to-business, use one-to-one marketing techniques to create customers for life, conduct highly effective public relations campaigns, and use the Internet as a customer support center."--Jacket.