Cracking the growth code

by Jeanne Liedtka

How ordinary managers in any economy can do extraordinary things to build sustainable growth engineThe Catalyst speaks to all managers who have ever been handed ambitious growth targets but little guidance on how to hit them. Managers like you who, year in and year out, face "the terror of the plug." The boss expects you to deliver a daunting revenue target but offers little advice on how to get there. Even worse is "growth gridlock," when your company won't support your great ideas until you prove they're good--which is impossible since you can't get the proof until you've tried them out first. Stuck between a rock and a hard place, you spend your time persuading with PowerPoint presentations instead of pursuing opportunities. What does it take to overcome such seemingly insurmountable roadblocks? How can you crack the code to discover and pursue new opportunities? How can smart organizations recruit growth leaders, train them, and learn from them instead of getting in their way? Thes