Competing globally

by Farid Elashmawi

"Competing Globally is immediately applicable to most international business situations. The author provides specific information about entering international markets, negotiating, conducting meetings and presentations, and working with international partners. Chapters focus on the unique business cultures of North Americans, Europeans, Japanese, Koreans, Chinese, Indonesians, Thais, and Arabs. Vivid and Animated recounts of personal triumphs and tribulations also shed light on how to succeed in a variety of cultural environments. Case studies, anecdotes, social tips, self-tests, and tables provide important insights into communicating, marketing, and negotiating globally.". "Using a fascinating and compelling practical approach, Dr. Elashmawi has created an invaluable guide for today's business managers and students, who must enhance their cross-cultural negotiating skills to compete globally. It is a must-read for executives, students, and world travelers."--BOOK JACKET.