Chaotics

by Philip Kotler

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today’s crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses:detect sources of turbulenceprepare scenariospredict resulting vulnerabilities and opportunitiesdevelop responses to ensure long-term resilience and successavoid risk while advancing the interests of the companybuild flexibility into the balance sheetprice strategicallyadjust products to meet new customer valuesand moreComplete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can s