by Paul Springer
The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of advertising.
A. David Silver
Rosabeth Moss Kanter
Indie authors send us advance copies. We match them to readers by genre. You get the book free, the author gets an honest review.
