2011

by Richard Laermer

A better time for your business starts in the next decade.Are you ready?In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today.Sometimes you see a business evolve and think, 'I wish I'd thought of that.' With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 'short-short' chapters and dozens of outrageous sidebars, this captivating book shows you the ways to:Read the signsInfluence the trendsEmbrace new and reject stodgyAnticipate changeAsk experts the right questionsSeek out visionaries and snub fakersSeparate the trends from fadsUse technology-for everythingCash in on being ahead of the competit