Women pay more

by Frances Cerra Whittelsey

What if this book's price were $9.95 for women but $11.95 for men? Would any man buy it? Yet every day, women pay more than men do for haircuts, for clothes, for new and used cars, and for a host of other goods and services. In a whole range of fields, from medicine and weight-loss programs to divorce law and sporting activities, society has come to accept and expect that women simply pay more. With women still making only 77Ơ for every $l earned by men, such inequitable pricing adds insult to injury. In Women Pay More Frances Cerra Whittelsey and Marcia Carroll have created a pocket guide to unfair pricing practices and how women can avoid them. "Taking Charge" sections of the book offer concrete advice about dealing with merchants charging biased prices; negotiating better deals with retailers, contractors, lawyers, and service people; exercising your rights as an informed and effective consumer; and dealing with consumer protection agencies when other remedies fail. Reading lists an