by Jim Underwood
"Based on H. Igor Ansoff's theories that the financial performance of a firm is maximized whenever both the strategy and management capability match its competitive context, Underwood's new findings actually define the 17 corporate attributes that drive corporate success, including: marketing aggressiveness; innovation aggressiveness; product technology; CEO attributes; managers; culture; strategic capacity; ethics, and value of people."--BOOK JACKET.
Erin Morgenstern
Virginia Evans
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