Transforming fundraising

by Judith E. Nichols

"Nichols's Development Assessment Process is a unique evaluation tool that combines traditional internal evaluation practices with a method for appraising shifting philanthropic and demographic trends. Proven successful in a wide variety of nonprofit organizations, this innovative process creates opportunities for open dialogue among audiences inside and outside the organization, encourages useful feedback, and provides practical recommendations that can be seamlessly incorporated into current operations. Transforming Fundraising walks readers step by step through the process of evaluating current fundraising programs, assessing their potential for improvement, and planning for change."--BOOK JACKET. "Readers will also find a real-life, in-depth case that clearly demonstrates - from the first step through the last - how the Development Assessment Process works. Written in clear, accessible language and designed to be a hands-on guide and workbook, Transforming Fundraising is filled wit