Theory of Semiotics (Advances in Semiotics)

by Umberto Eco

"The aim of this book is to explore the theoretical possibility and the social function of a unified approach to every phenomenon of signification and/or communication. Such an approach should take the form of a general semiotic theory, able to explain every case of sign-function in terms of underlying systems of elements mutually correlated by one or more codes."--P. 3.