The Owner's Manual for the Brain

by Pierce J. Howard

Why this book? This is the fourth year of the Decade of the Brain, but that is insufficient reason for yet another book. The available books about the brain can be divided into two categories: research reports and practical applications. Neurobiology texts belong in the first category, and how-to books belong in the second. This book serves to create an explicit overlap between these two categories. The intention of this book is to yoke the two together as a team, by saying, "Here's what we know about memory storage in the brain, and here's how that knowledge can help us improve our recall of information." How is this book unique? First, it stands with one foot in the research camp and the other in practice. Second, it reflects my 20+ years' experience as a management consultant. Third, I have included only brain research findings that have widespread practical applications. Findings that are interesting but not generally useful have not been included. Fourth, for the most part, the st