The new marketing era

by Paul Postma

"Although the processing power of the silicon chip has increased by a factor of 10,000 in the last 25 years, the processing power of the human brain has remained unchanged for millennia. According to Paul Postma, managing partner of Ernst and Young, one of the world's leading consulting firms, recognition of this basic fact is the secret to marketing success. In The New Marketing Era, he explores the sweeping changes in information technology and media and how their impact and effectiveness are influenced by age-old human behavior." "Filled with essential insights and real-life case studies, this fascinating and eye-opening book shows today's executives how to apply effective marketing strategies in our technology and media dominated society.^ It explains how the Internet and other advances are being misused, and why a great deal of the information collected by marketing professionals is unreliable." "As the "big picture" of marketing and its relationship to human nature emerges, you w