The Fortune Sellers

by William A. Sherden

The Fortune Sellers contains in-depth explorations of the seven most prevalent forecasting professions today - meteorology, economics, investments, technology assessment, demography, futurology, and organizational planning. As Sherden uncovers their historical roots and traces their track records, he deftly reveals just how accurate - or inaccurate - their predictions really are. Fascinating historical facts, scores of actual examples, and a wealth of eye-opening statistics illuminate the difference between reliable real-world information and spurious guesswork. In the Fortune Sellers, you'll discover: how anyone who is counting on a weather forecast more than a day or two in advance might just as well flip a coin; how economics earned its nickname - the "dismal science" - and why it sticks; how profits from prediction work on Wall Street; how academia, business, and the media feed our fascination with science fact and fiction and future technology; how futurists - predictors of societ