Technology Integration

by Marco Iansiti

According to this groundbreaking new book, technology integration - the process of choosing among a rich palette of technologies in order to make a product work seamlessly and reliably - is a critical element in launching successful new products. The result of a six-year study of more than fifty companies - including major players like Intel, IBM, Microsoft, Netscape, Silicon Graphics, Sun Microsystems, and Toshiba - in the software and computer industries, this book vividly illustrates the scope and complexity of high-tech new product development and the challenges of translating the knowledge generated by research into real - and competitive - products. It takes readers through the process of technology integration at the managerial and strategic levels; reveals the significant evolution in the structure of research and development in the modern corporation; and uncovers some striking similarities in how both large, science-based, capital-intensive hardware manufacturers and smaller,