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by Mohammad Reza Vaghefi
"This resource not only explains the concept of strategic management, but offers a step-by-step blueprint, which will automatically create a strategic planning system consisting of three components: strategic, administrative, and operational. A reference or college textbook, Strategic Management for the XXIst Century explains the logical relationships between a planning system and the structure within which they are executed. Also discussed are techniques of trend analysis, scanning projections, probability studies and "futures research" - the answer to bridging the gap between today's and tomorrow's markets."--BOOK JACKET.
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Ken Auletta
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