by Phil Schaaf
"In this comprehensive overview of the sports industry, Phil Schaaf traces the global evolution of sports entertainment, dissects current trends, and forecasts the likely evolution of sports as a major international enterprise." "With the latest information on one of the most dynamic and growing areas of the entertainment industry, Sports, Inc. will enlighten students, sports marketing experts, and hard-core sports fans alike."--Jacket.
Frederick Taylor
Leonard Mlodinow
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