Protecting your #1 asset

by Michael A. Lechter

In today's high-tech world, there are all sorts of new rules being formulated on a daily basis when it comes to protecting one's "rights" in the market. Software piracy, fair usage of documents, copyright protection--these are real concerns that cost companies millions of dollars each year. As such, understanding and maintaining rights in intellectual property is becoming an increasingly important aspect of the professional activities of the practicing technologist, manager, and entrepreneur. Protecting Your #1 Asset shows how valuable rights in intellectual property are unwittingly lost by seemingly innocent courses of action. Since failing to know the rules can lead to disaster, attorney Michael Lechter reveals important bits of protective information, including: 7 The basic categories of intellectual property7 Patent, copyright, and trademark protection 7 Comparison of the different modes of intellectual property protection7 Appendixes documenting the procedure for protecting intell