Making Ireland Irish

by Eric Zuelow

"From the dark shadow of civil war to the pastel-painted tourist towns of today, Making Ireland Irish provides a sweeping account of the evolution of the Irish tourist industry over the twentieth century. Drawing on an extensive array of previously untapped or underused sources, Eric G. E. Zuelow examines how a small group of tourism advocates, inspired by tourist development movements in countries such as France and Spain, worked tirelessly to convince their Irish compatriots that tourism was the secret to Ireland's success. Over time, tourism went from being a national joke to a national interest. Men and women from across Irish society joined in, eager to help shape their country and culture for visitors' eyes. The result was Ireland as it is depicted today, a land of blue skies, smiling faces, pastel towns, natural beauty, ancient history, and timeless traditions. With lucid prose and vivid detail, Zuelow explains how careful planning transformed Irish towns and villages from grey