Gender setting

by Margaret Gallagher

"In an age of satellite television, digital communication technologies and global information structures, what scope exists for independent citizen action in media and cultural policy formation? How can audiences effectively voice critiques of media content? In an increasingly market-centred and consumer-oriented media world, what is the potential for monitoring, lobbying and advocacy?" "Gender Setting argues that despite the growth of international media industries and the breakdown of traditional patterns of media regulation, there is a role for local action to promote diversity in media content. It focuses on media portrayals of gender - the critique of which has been fundamental to the modern international women's movement. That critique has centred on the media's role in and reinforcing patterns of discrimination against women in society. Its central axes have been the paucity of women in decision-making roles and the deficiencies in women's representation in media content. Resear