Dynamic planning

by Beverly Goldberg

Organizations cannot survive in today's turbulent and threatening business environment unless senior managers learn to diagnose and address underlying problems instead of applying the buzzword of the month to the most obvious symptoms. In Dynamic Planning, Beverly Goldberg and John G. Sifonis offer these leaders a tested, successful way to integrate new ideas, processes, and technologies into their organizations to improve their current bottom line and build a foundation that will allow them to adapt as the business environment changes yet again in the future. In this elegant blend of practical consulting experience and four years of extensive research, Goldberg (an executive at a New York-based think tank) and Sifonis (rated one of the top ten management consultants in America by Information Week) introduce the Dynamic Planning Framework, a pragmatic tool for business and IT managers. Dynamic planning is based on four interrelated principles: taking a long-term view; thinking holistic