Down the tube

by Baker, William F

"In the beginning, commercial television was filled with promise. Offering convenient entertainment 'round the clock and easy access to the latest news and information, it became the nation's hearth, the reliable medium whenever anything out of the ordinary came along." "Today, the airwaves are inundated by drivel that panders to the audience's most base interests. Explaining that the United States - almost alone among the nations of the world - surrendered virtually the entire command of its public airwaves to the commercial sector. Down the Tube reveals that television's primary purpose has nothing to do with quality programming. Its main concern is to deliver certain audiences or demographic groups (e.g., women ages 18-49) to advertisers." "How did this happen? What went wrong? Is it too late?" "Drawing on years of first-hand experience, William F. Baker and George Dessart provide answers to these questions with new and astonishing insights and present questions of their own, coveri