by Robert E. Weems
Despite African Americans' nearly $500 billion collective annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in postslavery America. Desegregating the Dollar presents the first fully integrated history of black consumerism during the last century. The World War I-era "Great Migration" of African Americans from the rural South to northern and southern cities stimulated initial corporate interest in blacks as consumers. A generation later, as black urbanization intensified during World War II and its aftermath, the notion of a distinct, profitable African American consumer market gained greater currency. Moreover, black socioeconomic gains resulting from the Civil Rights Movement, which itself featured such consumer justice protests as the Montgomery Bus Boycott, further enhanced the status and influence of African American shoppers. Unwilling to settle for facile black-and-white answers, Weems also explores the ro
Roald Dahl
Zora Neale Hurston
Indie authors send us advance copies. We match them to readers by genre. You get the book free, the author gets an honest review.
