Calling a halt to mindless change

by Macdonald, John

"Flash fires (downsizing), false prophets (management gurus), and hysteria (change or die). There's an apocalyptic tenor to the way businesses operate, where every new "ism" trumpeted by every hot consultant is treated as gospel."--BOOK JACKET. "When the trend-of-the-month fails to deliver the promised results, rediscover a better way to operate a business. Calling a Halt to Mindless Change proves that adhering to sound, commonsense business principles and striving for smart, evolutionary change - rather than mindless, revolutionary change - is the key to achieving long-term success."--BOOK JACKET.